Abstract: . . .  156-166. Kimes, S.E., Chase, R.B., Choi, S., Lee, P.Y., and Ngonzi, E.N. (1998). Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry. Cornell Hotel and Restaurant Administration Quarterly, (June), 32-39. Kotler, P. (1973). Atmospherics as a Marketing Tool. Journal of Retailing, 49, 48-64. Mehrabian , A. and Russell, J. (1974). An Approach to Environmental Psychology. Cambridge, MA.: MIT Press. McGill, J.I. and Van Ryzin, G.J. (1999). Revenue Management: Research Overview and Prospects. Transportation Science, 33(2), 233-256. Milliman, R.E. (1986). The Influence of Background Music on the Behavior of Restaurant Patrons. Journal of Consumer Research, 13, 286-289. Milliman, R.E. (1982). Using Background Music to Affect . . .
. . .  S.E., Chase, R.B., Choi, S., Lee, P.Y., and Ngonzi, E.N. (1998). Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry. Cornell Hotel and Restaurant Administration Quarterly, (June), 32-39. Kotler, P. (1973). Atmospherics as a Marketing Tool. Journal of Retailing, 49, 48-64. Mehrabian , A. and Russell, J. (1974). An Approach to Environmental Psychology. Cambridge, MA.: MIT Press. McGill, J.I. and Van Ryzin, G.J. (1999). Revenue Management: Research Overview and Prospects. Transportation Science, 33(2), 233-256. Milliman, R.E. (1986). The Influence of Background Music on the Behavior of Restaurant Patrons. Journal of Consumer Research, 13, 286-289. Milliman, R.E. (1982). Using Background Music to Affect the Behavior . . .
. . .  number of table turns (6.62, p=.01) with an adjusted R 2 of .13, see table 2 panel C. Music was not significantly associated with table turns, see table 2 panel C. DISCUSSION AND CONCLUSIONS There has been no prior large sample empirical evidence on the effects of environmental psychology in a restaurant setting. This study provides evidence that environmental cues are Page 6 complementary to restaurant revenue management strategies. Specifically, environmental cues can be employed to help reduce the variation in and length of meal duration and to increase table turns. All of the hypotheses in this study were supported by the findings; however, the detailed results provide insight regarding specific cues that affect the revenue management variables . . .
. . .  Prospects. Transportation Science, 33(2), 233-256. Milliman, R.E. (1986). The Influence of Background Music on the Behavior of Restaurant Patrons. Journal of Consumer Research, 13, 286-289. Milliman, R.E. (1982). Using Background Music to Affect the Behavior of Supermarket Shopper . Journal of Marketing, 40, 86-91. Roboson, S.K.A. (1999). Turning the Tables. Cornell Hotel and Restaurant Administration Quarterly, (June), 56-63. Turley, L.W., and Milliman, R.E. (2000). Atmospheric Effects on Sopping Behavior: A Review of the Experimental Evidence. Journal of Business Research, 49, 193-211. Page 8 U.S. Census Bureau (1997) Economic Census - Accommodation and Food Services (Sector 72); retrieved February 2003 from http://www.census.gov/svsd/www/economic.html#Accom . . .
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