Abstract: . . .  management consulting. The process of projective identification is thus able to explain what actually goes on psychically when a person with an I-am-me orientation replaces his or her human ability with „fabricated“ ability. Because the contemporary human being is constantly confronted with the in- adequacy and disgracefulness of his or her own powers and ego competencies in comparison with the greater effectiveness of „made“ ability, he or she denies his or her human ability and projects it onto objects capable of greater achieve- ment—onto capabilities and techniques or technologies created by the human being. Now he or she concentrates totally on discovering how the machines, the (software) programs, the operational mechanisms, the staging techniques, the program for customer relations, personality development courses, media-assisted presentations, etc. can construct and shape reality for him or her. In utilizing the competencies of his or her products the postmodern human being causes them to be creative and to construct reality, a creativity that does not have anything more at all to do with his or her own human ability. In a projec- tive way her or she has „housed“ his or her human ability in „made“ ability, and can then, as observer and agent, as user and as man or woman of action, ex- perience what „made“ ability can do. The implementation of the projective identification impacts the intended role reversal: the person with an I-am-me orientation is neither preoccupied with . . .
. . .  orientation by psychotherapists, social workers, and educators is the phasing out of auxiliary egos, auxiliary superegos, and auxil- iary ego ideals. This process can only be carried out gradually and should not Page 16 16 overtax the persons involved, yet a clear and challenging concept must be proposed, with the goal that I-am-me oriented persons themselves assume responsibility for their strong and weak egos, their personal ideals, and the accepted norms as well as discontinue utilizing the responsibility of the therapist, the social worker, or educator and exercising control over these. The last word belongs to Erich Fromm: „Productiveness is man's ability to use his powers and to realize the potentialities inherent in him .“ (E. Fromm, Man for Him- self , p. 84) Copyright © 2006 by Dr. Rainer Funk, Ursrainer Ring 24, D-72076 Tübingen Tel. 07071-600004, Fax -600049; E-Mail: frommfunk[at-symbol] aol.com Translated from German by Dr. Jo Van Vliet, Tübingen  . . .
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