Abstract: . . .  the social identity explanation of collective behaviour compared DEINDIVIDUATION Cause : Anonymity, arousal, noise, other external factors demanding attention Process : Loss of identity, decreased (self) awareness Outcome : Disinhibition, anti-normative behaviour, suggestibility SOCIAL IDENTITY Cause : Factors inducing identity salience Process : Transition from individual to social identity Outcome : Normative behaviour, responsiveness to group norms Suggested reading: Haslam Chapter 10  . . .
. . .  group members behave normatively, collective behaviour results. This idea is supported by a wide range of research evidence. Johnson & Downing (1972): “Deindividuation effects” depend on normative cues Summing up: deindividuation theory and the social identity explanation of collective behaviour compared DEINDIVIDUATION Cause : Anonymity, arousal, noise, other external factors demanding attention Process : Loss of identity, decreased (self) awareness Outcome : Disinhibition, anti-normative behaviour, suggestibility SOCIAL IDENTITY Cause : Factors inducing identity salience Process : Transition from individual to social identity Outcome : Normative behaviour, responsiveness to group norms Suggested reading: Haslam Chapter 10  . . .
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