Abstract: . . .  attention   Process : Loss of identity, decreased (self) awareness   Outcome : Disinhibition, anti-normative behaviour, suggestibility   SOCIAL IDENTITY   Cause : Factors inducing identity salience     Process : Transition from individual to social identity   Outcome : Normative behaviour, responsiveness to group norms           Suggested reading:   Haslam Chapter 10  . . .
. . .  & Downing (1972): “Deindividuation effects” depend on normative cues           Summing up: deindividuation theory and the social identity explanation of collective behaviour compared   DEINDIVIDUATION   Cause : Anonymity, arousal, noise, other external factors demanding attention   Process : Loss of identity, decreased (self) awareness   Outcome : Disinhibition, anti-normative behaviour, suggestibility   SOCIAL IDENTITY   Cause : Factors inducing identity salience     Process : Transition from individual . . .
. . .  absence of judgment and of critical spirit, the exaggeration of the sentiments and others besides— which are almost always observed in beings belonging to inferior forms of evolution— in women, savages and children, for instance. (pp. 55-56)             Le Bon’s thinking and Social Psychology   Influence in groups may be normative or informational. Informational influence is motivated by an individual’s rational desire to form a correct impression ( Kelley, 1952; Deutsch & Gerard, 1955) . Normative influence is motivated by a desire to obtain positive outcomes from others—which . . .
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